Mozilla
“The Sidebar” newsletter
Named it, launched it, and wrote the first issues.
Read it →Brand voice and voice-and-tone, campaigns, messaging, newsletters, web, long-form. Below is selected work — the stuff that did its job and looked good doing it.
Netflix · eBay · Condé Nast · Esquire · Time Out New York · Mozilla — plus a good many more who'd rather I not put them on a website. Two decades, no filler.
Named it, launched it, and wrote the first issues.
Read it →Selected writing across three years, 2014–2017.
Read it →Writing and game content for the election-year app.
Read it →Editorial commerce that read like a magazine — one hit 53K views.
See the collections →Two years of jokes nobody asked for and everybody quoted.
Year one → Year two →Concept, art direction, script, and voiceover for the spot.
Watch it →Naming, brand story, and voice for a boutique Helsinki agency.
Read it →Concept and copy for the studios’ spring media event.
Read it →Rebrand story and voice for the agency's new chapter.
Read it →Product blog that reads like a human wrote it.
Read it →Named the thing, wrote the first ten issues.
Read it →The whole voice, and the words across the site.
Read it →Where a lot of it started — features, 2011–2012.
Read it →