Twenty years shaping brand voice for companies you've heard of — the campaigns, the copy, and the voice-and-tone systems that keep a brand sounding like itself on every screen it lands on.
And since “voice” cuts both ways, I'm a working voice actor too.
Two decades of brand voice and copy for Netflix, eBay, Condé Nast, Esquire, and Time Out New York — campaigns, landing pages, messaging, voice-and-tone guidelines, and the occasional tagline that outlives the meeting it was born in. Whatever the title says, the job's the same: make the brand sound like itself, and get to the point.